Outbound Campaigns ft. Zack Burkes and Jerson Mellizo

Learn how to revolutionize your outbound marketing strategy

The mechanics of outbound marketing, a critical yet often misunderstood element of filling your sales pipeline. We are pulling back the curtain on what it takes to make your outbound efforts more effective than ever. The nuances between tactics and strategies, dissect the importance of preheating your prospects, and reveal why simply firing off cold emails isn’t enough. Whether you're struggling with low open rates or looking to refine your approach, this episode is packed with actionable insights to help you turn outbound into a reliable revenue driver.

I’m joined by two of our top guns here at Predictable Profits Zach Burkes and Jerson Mellizo. Zach, a seasoned entrepreneur who’s built multi-million dollar companies from the ground up, brings his deep experience in crafting scalable businesses. His insights have been featured across major platforms like Fox Business and Inc. Then, we have Jerson, the mastermind behind creating profitable experiences for our clients, helping them tackle their biggest growth challenges head-on. These guys have sent hundreds of thousands of outbound emails, learning what works and, just as importantly, what doesn’t.

Coming up in this episode:

• Outbound marketing is not just about sending cold emails.
• Familiarize prospects with your brand before making contact, significantly improving open rates and engagement.
• The technical aspects of setting up and maintaining healthy email domains.
• Conversational emails that resonate with different target audiences.
• Integrate multiple channels into your outbound efforts, to enhance the prospect experience and boost your sales pipeline.
• Components of your outbound strategy.
• Ensuring consistent growth and success of your outbound strategy.

All this and more, on this week’s episode of Beyond 7 Figures.

Stay tuned next week . So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.

Links:

• https://www.linkedin.com/
• https://www.adroll.com/