Crafting Iconic Brands and Fostering Creativity With Ronna Chisholm of Dossier Creative

Ronna Chisholm is the Business Director and Co-founder of Dossier Creative, a brand design studio in Vancouver specializing in food, beverage, health, wellness, and professional service rebranding. With over 30 years of experience, she has led her studio to create and reposition some of Canada's most iconic brands, including Mike's Hard Lemonade and Naked Grape Wines. Ronna is also the Founder of Railyard Lab, an internship-powered design studio focusing on strengthening the business-design connection and serving social impact organizations. A visionary entrepreneur, she leverages her passion for embracing differences and love within her company's culture to inspire innovation and foster long-standing client and team relationships. 

In this episode…

How can one build an iconic brand that resonates with a generation — navigating the dynamic landscape of the design industry? Sometimes, all it takes is a single, focused idea.

Ronna Chisholm, the guru behind some of the most recognizable brands, dives into the branding, innovation, and design world. Ronna recounts her journey with Dossier Creative, shedding light on her strategies for developing and positioning brands that stand the test of time. She explains how critical details like naming can ignite a brand’s legacy, revealing the intricate balance of art and commerce and what it takes to maintain a creative team for over three decades. Ronna details the challenges of mergers and acquisitions and how personal values can shape business decisions.

In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Ronna Chisholm, Co-founder and Business Director of Dossier Creative, about design thinking, managing creative teams, and driving social impact. Ronna discusses how Dossier Creative helps create iconic brands, navigating partnerships and the acquisition process with larger agencies, and the innovative concept of Railyard Lab and how it empowers social impact through design.