How AI is Changing Consumer Behavior

Tune in to hear Jenn Creegan, the VP of Global Marketing and Operations at Microsoft Advertising, give an inside look at some major evolutions in AI that are changing the advertising landscape. Learn about the influence of generative AI and conversational ads on consumer behavior and digital marketing, and why sustainability and diversity efforts are key to a successful future.

In this episode:

Understand the impact of Generative AI on consumer behavior.

Uncover the power of conversational ads and digital marketing and learn how to engage your audience in a whole new way.

Discover the sustainability efforts undertaken by tech companies and learn how to integrate sustainable practices into your marketing strategies.

Embrace diversity and inclusion in the technology industry to foster innovation and reach a broader audience.