229. Building a Legacy Business with Jolene Forrester of JoRetro

Jolene Forrester, owner of JoRetro in Havre de Grace, Maryland, has built a thriving legacy retail store with multiple streams of income. What started out in a small antique mall booth has grown into a 5000 square foot retail store with vintage treasures, niche retro-style products, a twice-annual Pyrex & Vintage Festival, and a thriving Airbnb apartment rental business.

With an extensive background in corporate interior design, Jolene’s knack for creative merchandising and unique vintage finds has helped her build JoRetro—along with a few key lessons from Master Shopkeepers.

Listen in to hear how Jolene went from interior designer to indie retail store owner, the key lesson in squares per sale foot that Jolene learned from Kathy inside Master Shopkeepers, and what Jolene envisions for her retail store in the near future.

For show notes, including links to Jolene’s social media and other resources mentioned in this episode, visit www.savvyshopkeeper.com/episode229.

Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:

Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper

Instagram: @savvyshopkeeper
Mastermind Group: Master Shopkeepers