S7; Ep5: How to Choose Brand Adjectives (and what not to do)

Talking about what to do is easy, but actually fine-tuning your messaging, defining your brand personality, and creating a consistent brand voice... well, that's a whole other enchilada. Why? When you spend all your energy wordsmithing, your brand messaging, it becomes a big distraction. If you're stuck in analysis paralysis, you're not taking action.

The good news is you can shorten the time between planning and growth. Let's rock n’ roll!

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