65: Business Branding 101 with Tracey Albrecht

Tracey Albrecht started Soapbox Studio in 1997 to offer high-quality graphic design services to the local community businesses in a physical studio in the suburbs of Chicago. Today, any business owner, regardless of location, can access their high-quality graphic design services. The small but highly skilled team, with a combined experience of 50 years, is adept at design, color, and creativity, ensuring that your design needs are in capable hands. 

Tracey chats about the key parts of nailing your business branding, like picking out a logo, deciding on fonts, and making sure everything looks professional. She also gives advice on selecting a color palette that will resonate with your ideal customers, DIY tips for making your own logo, and how important it is to keep all your business materials looking consistent. Whether you’re just getting started or looking to refine your brand identity, this conversation is a must listen!

Connect with Tracey Albrecht:

Soapbox Studio: soapboxstudio.com

Soapbox Subscribed: soapboxstudio.com/subscribed

Free Brainstorming Guide: thelogorx.com/brainstormingguide

Key Takeaways:

• (02:45) Tracey’s entrepreneurial journey
• (06:00) The essentials of business branding
• (09:00) The impact of color choices
• (16:30) DIY logo design
• (20:10) Website accessibility and brand simplicity
• (24:30) Tips for selecting brand fonts

Connect With Heather:

https://teacherbiz.com/about/

https://instagram.com/teacherbiz