The Power of Branding with Howard Lim

In this episode, Dylan chats with branding expert Howard Lim, founder and CEO of How Creative where he shares his insights on transforming startups into multi-million-dollar companies through effective branding strategies. 

With over 30 years of experience, Howard discusses the crucial elements of branding, from strategy and identity to brand management. He emphasizes the importance of branding before marketing and provides practical tips for Etsy sellers to differentiate their products in a crowded market. 

Learn how to make your brand stand out and achieve sustainable growth with actionable steps and examples of successful rebranding projects.

In this episode, we discuss:

[01:26] Howard Lim's Journey: From Digital Age to Fortune 500

[03:35] The Essence of Branding: Strategy, Identity, and Management

[07:41] Case Study: Successful Rebranding of WSS

[14:02] Branding vs. Marketing: Key Differences and Priorities

[16:21] The Role of Personal Branding and Legacy Brands

[19:25] Evolving Your Brand: Annual Iterations and Core Values

[21:59] The Importance of Annual Product Assessments

[22:20] Bringing in Experts for Evaluations

[23:03] The Role of Advisors in Business

[23:51] Staying Relevant in a Changing Market

[25:43] The Value of Global Inspiration

[26:56] Common Branding Mistakes

[28:09] The Difference Between Generic and World-Class Brands

[31:45] Strategies for Scaling and Growing Your Brand

[36:06] The Branding Assessment Process

Connect with Howard: 

Website: https://www.howcreative.com/ 

LinkedIn: https://www.linkedin.com/in/howcreative/ 

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

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👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!