896: Navigating the RFP Season: Insights with IHG VP Cesar Wurm

It’s RFP (Request for Proposal) season! Cesar Wurm, VP of Commercial and Premium Brands at IHG Hotels & Resorts joins us to explore crucial topics you need to know to maximize success with group business.

 

Main Points:

Understanding RFP Season: What it is, why it matters, and how it impacts the hospitality industry.

 

Market Projections: Cesar discusses the anticipated 2-3% growth in the coming year and the factors influencing these projections.

 

Customer Sentiment: How the general sentiment in the hospitality industry is surprisingly positive despite economic uncertainties.

 

Impact of Work-from-Home: The role hybrid work models play in driving group business and the demand for meeting spaces in hotels.

 

Evolution of RFP Processes: A look at how RFPs have evolved from static to dynamic pricing models and the importance of total revenue yield management.

 

Sustainability and Well-being: Increasing focus on sustainability, well-being, and how these factors are becoming critical in RFP considerations.

 

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