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- Sheletta Brundidge has been awarded the prestigious Board of Governors’ Regional Emmy® Award for the Upper Midwest. Brundidge is “boss lady” at SHElettaMakesMeLaugh, and won the award for her comprehensive coverage of Black Entrepreneurs Day at the Capitol.
- Spotify is rolling out trackable sharing links - so you know which of your links work in terms of getting you new listens. The team at Bumper have spotted this tool, which appears to be rolling out (we don’t yet see it for our shows).
- In Australia, podcast survey PodPoll is to return for 2024. The survey data will shed light on emerging trends and several untapped opportunities in the podcasting landscape.
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- A new USB audio interface has been announced, the RM1 from DHD Audio, ready for IBC in Amsterdam (Hall 8.B52). The sleek-looking tool includes EQ and auto-level; is controllable through a mixer interface; and has Bluetooth connections too. If anyone finds out the price point, please tell us: our credit card wants to know.
- The Podcast Hall of Fame will be back at Podfest on Jan 17 2025, it’s just been announced.
- In the UK, Unlocked has announced Amplify, a podcast incubator to help support the next generation of podcast creators. It’s run by talent management company The Partnership Group, and aims to support the next generation of creators who have the potential to become full time podcasters - offering a year’s support and resources.
- Rhapsody Voices has partnered with KSL Podcasts to release Unsolved Histories, a unique always-on series that explores unsolved mysteries of American history. KSL Podcasts is well-known as the publisher of shows like Cold, The Letter and Ransom.
- Sport Social has announced an exclusive partnership with football podcast Undr The Cosh. The show is regularly in the top ten in the country.
- We were excited to see The News Quiz, part of the BBC’s Friday Night Comedy podcast, publishing immediately after transmission at the end of last week. The show had been subject to a 30-day windowing trial for the past 18 months, with the newest episodes only available on BBC Sounds. The bad news: that was a mistake, we’re told. The good news: the show now only has a 7-day window.
The Tech Stuff
- IPv6 is the future of how our phones and devices connect to the internet - but, says Podscribe’s Pete Birsinger, IPv6 has a massive effect on attribution technologies: reducing results by up to around 50% for some campaigns. The company can correctly model for the differences, he says.
- In the Podcasting 2.0 podcast this week, Dave Jones briefly discusses video podcasting, and how the alternateEnclosure and HLS streams are really the best way to support them. HLS streams can be of variable bitrate to deal with network conditions and are significantly cheaper for podcast hosting companies than serving one big 4K video file.
- Podnews podcast pages now support full credits, as seen here, using the podcast:person tag. The list uses the Podcast Taxonomy project’s job roles.
- We’ve also significantly highlighted our support of one of the most widely-supported features, the podcast:funding tag, as seen here.
- We’ve also changed our description of “value4value” to “streaming payments”. Value 4 Value is not just streaming sats, and the concept doesn’t require any technology stack.
- We’ve also retired support for webmentions (we’re not the only one).
Tips and tricks
- Master audience engagement by creating listener personas with Ausha’s guide.
- Learn Ausha’s key strategies to build a dedicated audience for your podcast.
Podcast News
- Adalyst Media, a network of podcasts with predominantly female audiences, has added This Is So Awkward to its network of podcasts. The show focuses on puberty and adolescence; and the show also has a book and a product company called Less Awkward.
- Longevity Junky is new today, launching with the Acast Accelerator Program. Longevity - reducing your biological age, extending lifespan and enhancing overall well-being - is more relevant than ever; and so is the need for more credible, science-backed information. It launches today, hosted by Dr. Buck Joffrey and Nikki Leigh.
- Dealcraft: Insights from Great Negotiators is new today, looking at great deals in history - from Disney's acquision of Pixar to the peaceful end of apartheid in South Africa. It's hosted by Jim Sebenius, a Harvard Business School professor and renowned negotiation expert; and features guests like Henry Kissinger and Condoleezza Rice, plus music super-lawyer John Branca and Blackstone’s Steve Schwarzman.
- From Crooked Media, What A Day has new artwork and a brand new host - Jane Coaston. She joins from the New York Times, where she hosted The Argument. The show also starts on YouTube today in social-first segments.
- Shifting Schools, for K12 educators, starts a new season today, on the intersection of generative AI, Higher Education, and Accessibility. The season feaures a fresh look at how and why generative AI is reshaping higher education, and what K12 educators need to know about that shift.
- From Legendary Digital Networks and Realm, and in the Critical Role & Sagas of Sundry feed, GOBLIN MODE launches today - an immersive actual play podcast series, poised to thrill fans of tabletop role-playing games, fantasy storytelling and weird little monsters. Set in the richly detailed world of Sundaros, SAGAS OF SUNDRY: GOBLIN MODE explores a land once ruled by godlike beings and now plunged into chaos following their disappearance.
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