PFL MENA's Vision: Gustavo Firmino on Enhancing the Sport, Creating Champions | Fight Capital #90
Gustavo Firmino, Vice President of Fighter Operations at PFL MENA, discusses the growth of MMA in the Middle East and the strategies PFL MENA is implementing to discover and nurture new fighters in the region. He highlights the talent pool in the Middle East and the focus on signing both established fighters and promising prospects. Firmino also talks about the challenges of organizing events and the efforts to improve with each event. He emphasizes the importance of grassroots programs and educational initiatives in developing new talent and contributing to the long-term growth of MMA in the Middle East. The conversation concludes with a discussion on media strategies and the future goals of PFL MENA.
Takeaways
Chapters
00:00 Introduction and Background
03:02 Expanding the Talent Pool in the Middle East
05:06 Overcoming Challenges in Organizing Events
09:50 Media Strategies for Increased Visibility
12:28 Developing New Talent through Grassroots Programs
17:58 Future Goals of PFL MENA
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