How to Design Products People Love: Principles and Insights for Work Designers | Marty Cagan

Marty Cagan was ten years into his engineering career when he began questioning the purpose of his work. Frustrated with the products he was building, he wondered why they were necessary—but soon, he realized that asking "why" was the job of the product manager, not the engineer. So, he became one. Not just any product manager, but a leading expert in the field. Now, through Silicon Valley Product Group, Marty helps companies transform the work behind their products to build meaningful results.

Marty Cagan is a well-known product management expert, author, and partner at Silicon Valley Product Group (SVPG). With decades of experience, he has held leadership roles at companies like eBay, Netscape Communications, and HP.

In this episode, Dart and Marty discuss:
- Key elements of top product teams
- Best practices in product management
- Capabilities and responsibilities of a product manager
- The core principles of product culture
- How processes can kill companies
- 3 non-negotiables for product managers
- And other topics…

Marty Cagan is a well-known product management expert, author, and partner at Silicon Valley Product Group (SVPG). He is best known for his book Inspired: How to Create Products Customers Love, which is widely regarded as a key resource in product management. With decades of experience, including leadership roles at companies like eBay, Netscape Communications, and HP, Marty has a deep understanding of what it takes to build successful products. He is recognized for his emphasis on creating empowered product teams, focusing on solving customer problems, and building a strong product culture.

Marty is a graduate of the University of California at Santa Cruz and the Stanford University Executive Institute. His latest book, Transformed: Moving to the Product Operating Model, explores how successful product organizations operate and provides insights on transforming companies into ones that consistently deliver great products.

Resources mentioned:
Transformed, by Marty Cagan: https://www.amazon.com/Transformed-Becoming-Product-Driven-Company-Silicon/dp/1119697336
Empowered, by Marty Cagan: https://www.amazon.com/Empowered-Ordinary-People-Extraordinary-Products/dp/B08MV6VRGY 
Inspired, by Marty Cagan: https://www.amazon.com/Inspired-Marty-Cagan-audiobook/dp/B07BDQVC45
The Song of Significance, by Seth Godin: https://www.amazon.com/Song-Significance-New-Manifesto-Teams/dp/B0BWPSHCXS
Loved, by Martina Lauchengco: https://www.amazon.com/Loved-Rethink-Marketing-Tech-Products/dp/B09WFRB5TX

Connect with Marty:
www.svpg.com 

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.