157. Ashley Nicodemus, Director of Design at UEGroup: Designing Innovative Products for Critical Environments

Discover how Ashley Nicodemus, Senior Director of Design at UEGroup, uses user-centered design to create innovative products for critical environments. Learn her insights on balancing user needs with business objectives, managing conflicts between design and product teams, and using the Innovation Equation framework to drive disruptive product innovation. Ashley shares her journey from industrial design to leading projects like the brain surgery navigation platform and highlights the importance of individual brainstorming, trade-offs, and data-driven decision-making in the design process. This Episode's Topics: - Ashley’s Journey from Industrial Design to Product Innovation - Designing Seamless Experiences in Critical Environments - Applying the Innovation Equation to Create Disruptive Products - The Importance of Individual Brainstorming and Managing Trade-offs - Balancing User Needs with Business Objectives - Key Insights from the Brain Surgery Navigation Platform Project - Collaboration and Iterative Testing in High-Stakes Environments - Managing Conflicts Between Design and Product Teams - Making Data-Driven Decisions in Product Development Where to find Ashley: https://www.linkedin.com/in/ashley-nicodemus/ Where to find us: JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/ Where to find Andre: LinkedIn: https://www.linkedin.com/in/marquet/