OOO - A Web3 Marketing Podcast
Business:Marketing
#58 Marketing for DeFi and what product experimentation you need to get to $100M TVL w Akanshu Jain, co-founder Brahma.fi
2024-09-11
Sign up for free on Eden - https://ooo.joineden.ai/signup Mint the episode here - https://pods.media/ooopodcast/marketing-for-defi-and-what-product-experimentation-you-need-to-get-to-100m-tvl Hello everyone,
This week's guest is Akanshu Jain (aka Kakusan), Co-founder of Brahma.fi
Kaku has a strong track record of driving growth across various sectors. He has led growth for Iflix, which was later acquired by Tencent. In 2017, Kaku and his team launched a fintech app focused on Bitcoin and credit cards. By 2019, they built a crypto fund for institutions, scaling it to $100 million. In 2020, they turned their focus to DeFi, founding BrahmaFi to tackle execution and UX challenges in DeFi. Taking it a notch further, Brahma Console was initiated to streamline on-chain interactions in a fully non-custodial way.
a TL;DR
* Their product strategy and how that impacted their marketing decisions
* Their point farming campaign, Karma rewards, how they run and they aim with it
* The challenges in pushing Brahma.fi as an integrated smart account
* Pre-TGE strategy to build up the hype for ultimate Token launch
* Their user-acquisition strategy, from sourcing right KOLs to pushing right messaing
* Upcoming marketing strategies they plan to experiment with the Accelerate On-Chain campaign and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Kaku - https://x.com/jainargh Brahma - https://www.brahma.fi/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ Chapters 00:00 Introduction and Background 02:47 Shift in Product Strategy 06:19 Product-Led Marketing 17:5 Accelerate on Chain Campaign 25:58 Referral Program and Token Launch 33:01 Marketing to Retail and Power Users 36:55 Finding the Balance Between Product and Marketing 41:12 Experimenting with Landing Page and Content 44:19 Partnering with Protocols in Hype Cycles 55:04 Building Novel Products on Console 58:53 Using revoke.cash for Permission Management
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