82. Inside State Farm’s Marketing Mastery and Innovation with Alyson Griffin

Alyson Griffin, Head of Marketing at State Farm, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss what it takes to execute award-winning campaigns. Tune in now on EventUp!

Alyson Griffin is a Fortune 50 marketing executive and thought leader with over 25 years of experience leading Marketing and Global Brand teams at renowned companies, including HP, Intel, and currently State Farm. As State Farm’s Head of Marketing, she spearheads the effort to bring the 102-year-old company into the 21st century. She is guided by a mission to capture current demand, anticipate future demand, and retain loyal customers by crafting innovative marketing strategies that engage audiences nationwide, ultimately driving the brand’s cultural relevance. Under Alyson’s leadership, State Farm was named to Fast Company's annual list of the World's Most Innovative Companies of 2024. Her career is marked by the creation of groundbreaking immersive experiences that seamlessly blend art with entertainment, gaming, music, social media, sports, and technology; her standout campaigns include the Emmy® nominated and Ad Meter-winning "Agent State Farm" campaign for Super Bowl LVIII and Intel's Cannes Lions-winning Drone Light Show at the PyeongChang 2018 Olympics. Her work has garnered recognition from prestigious award programs including the ANA REGGIE Awards, the Clio Awards, The Drum, and the Shorty Awards. A Silicon Valley native with an affinity for emerging technologies, Alyson combines her natural storytelling abilities with executive leadership, making her a sought-after awards juror and keynote speaker. She has delivered keynotes at prominent events such as Cannes Lions, Advertising Week New York, and Gary Vaynerchuk’s VeeCon. Her areas of expertise include creativity, innovation, brand activations and experiences, social media and influencer engagement, technology, and entertainment and sports partnerships.

State Farm

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