Rod Duke: Briscoe Group Managing Director on the company's net profit of $33m in the half year to July

Briscoes' endless sales are continuing to pay off. 

The group, which also includes Rebel Sport, made a net profit of $33 million in the half year to July. 

Their success stems from their long-time merchandise proposition of getting famous brand names and putting them out at the right price, the group’s Managing Director says. 

Rod Duke told Mike Hosking that the proposition just seems to resonate with customers. 

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