The Evolution & Future of Sports Media with Playmaker HQ Founder Brandon Harris | Fight Capital #92

In this conversation, Ryan Rapaport interviews Brandon Harris, founder of Playmaker HQ, discussing the evolution of the company, its acquisition by Better Collective, and the strategies employed to create compelling sports content. Brandon shares insights on the importance of authentic storytelling, building relationships with athletes, and adapting to the changing landscape of sports media. He emphasizes the need for quality over quantity in content production and offers advice for aspiring media companies.

Takeaways

• Brandon Harris founded Playmaker HQ, which was acquired for $54 million.
• The journey involved many pivots and learning experiences.
• Authentic, behind-the-scenes content resonates with fans.
• Building relationships with athletes is crucial for success.
• The media landscape is constantly evolving and requires adaptation.
• Quality content is more important than sheer volume.
• The acquisition allowed Brandon to focus more on content strategy.
• Networking and staying tapped into the industry is essential.
• Success comes from perfecting one niche before expanding.
• Stagnation in growth is detrimental to a media company.

Chapters

00:00 Introduction and Background of Playmaker HQ

02:43 The Importance of Authentic and Unfiltered Content

05:49 Building and Maintaining Relationships with Athletes

08:03 Adapting the Business Model for Social Media

09:19 Challenges in Scaling Playmaker HQ

13:00 Advice for Breaking into and Growing within Sports Media

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