Monetize TikTok and Your Expertise: Jessica Schoch Graves Game-Changing Secrets

Monetize TikTok and Your Expertise: Jessica Gray’s Game-Changing Secrets

In this podcast, Cayla Craft interviews Jessica Gray, who has gained significant popularity on TikTok and now helps others build their brands on the platform. Jessica shares her journey of monetizing TikTok but admits that many people struggle due to a lack of content strategy. Through teaching others, she discovered her passion for coaching but has been undercharging for her services due to a "broke girl" mindset from when she started. Cayla challenges Jessica to shift her focus from quantity to quality, encouraging her to work with fewer high-commitment clients. They discuss the importance of overcoming limiting beliefs and nurturing the "inner child" to change her perspective on pricing. Ultimately, Cayla advises Jessica to charge based on the immense value and expertise she brings, rather than just the time spent with clients.

Key Moments:

Jessica's Rise on TikTok (00:00:29 - 00:00:48): Cayla introduces Jessica, who has blown up on TikTok, and highlights her transition into helping others become TikTok famous by teaching them content creation and brand building.

Monetizing TikTok (00:01:53 - 00:02:14): Jessica shares how she started making money on TikTok, emphasizing how the platform made it easy to earn through features like TikTok Shop, but points out that many people struggle after being accepted due to a lack of content strategy.

Finding a Passion for Coaching (00:02:47 - 00:02:53): Jessica reveals that through teaching others about TikTok, she discovered her passion for coaching and helping people become content creators and influencers.

Undercharging for Coaching (00:02:53 - 00:03:38): Cayla confronts Jessica about undercharging for her coaching services, highlighting the challenges Jessica faced due to her "broke girl" mindset from when she first started, which led her to charge less despite providing high-quality coaching.

Shifting to Quality Over Quantity (00:03:56 - 00:04:13): Jessica explains her realization that she would rather work with fewer high-commitment clients instead of managing a large volume of lower-paying clients, which wasn’t sustainable for her energy and efforts.

Nurturing the Inner Child (00:05:01 - 00:06:05): Cayla helps Jessica address her "inner broke girl" mindset, reframing it as nurturing the younger version of herself who feels uncomfortable with charging more for her services.

Pricing Based on Value, Not Time (00:08:20 - 00:09:11): Cayla advises Jessica to stop pricing her coaching based on time but instead on the immense value she brings, including her life experience, expertise, and connections, which should reflect in her higher pricing tiers.

Links + Resources:

Follow Jessica - https://www.tiktok.com/@jessicaschochgraves

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