Unlocking the Power of Price Anchoring in Physical Therapy: How to Attract High-Value Clients

In this episode of PT Pintcast, host Jimmy McKay, alongside Tony Maritato and Dave Kittle, dives deep into advanced pricing strategies for physical therapy practices. Learn how price anchoring and positioning premium services can elevate your practice and attract high-value clients. Discover how to strategically frame your services to clients and avoid the common pricing pitfalls that many PTs make.

Key Topics Covered:

• The power of price anchoring in physical therapy.
• Why selling services based on value—not price—can unlock growth.
• How premium pricing can drive higher demand and attract affluent clients.
• Real-life examples of selling high-ticket services like McLarens and applying the concept to healthcare.
• Strategies for promoting self-pay services while still leveraging insurance-based referrals.

Whether you're a clinic owner or a PT professional, this episode will equip you with actionable insights to scale your business.