Age of Persuasion – CBC Podcasts
Society & Culture
Suppose you’re a marketer trying to sell a product with few or no discernible differences from rival brands. In advertising, that’s where the rubber hits the road. This week Terry explores “parity” products: “low-interest” products such as razors, detergents and toothpastes which, without marketing help, all seem alike. You’ll meet the ad pioneer who perfected […]
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419 Looking For the Admen in Madmen
2010-06-28
2010-06-28
418 More Remarkable Brands
2010-06-14
2010-06-14
417 Opportunism
2010-05-31
2010-05-31
416 Negative Advertising
2010-05-24
2010-05-24
415 Profiles in (Marketing) Courage
2010-05-03
2010-05-03
414 Where Power Resides
2010-04-26
2010-04-26
413 Privacy
2010-04-12
2010-04-12
412 Odballs: Singular Campaigns
2010-04-05
2010-04-05
411 Context
2010-03-22
2010-03-22
409 Being There: Selling Experiences
2010-03-01
2010-03-01
408 Are People idiots?
2010-02-22
2010-02-22
407 Categories
2010-02-15
2010-02-15
406 Slogans
2010-02-08
2010-02-08
405 Persuasion Fail
2010-02-01
2010-02-01
404 Heroes & Villains
2010-01-23
2010-01-23
403 Pitchmen
2010-01-16
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402 Buzz
2010-01-09
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401 Marketing the Unpleasant
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321 Ask Terry
2009-06-22
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