Age of Persuasion – CBC Podcasts
Society & Culture
In a society whose only real knowledge of the ad business ranges from Darren Stephens in Bewitched to Don Draper in Mad Men, a few misconceptions are bound to crop up. This week, Terry O’Reilly tackles some common myths surrounding the ad business, including the Myth that advertising steers behaviours and trends, the myth that […]
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More Episodes
419 Looking For the Admen in Madmen
2010-06-28
2010-06-28
418 More Remarkable Brands
2010-06-14
2010-06-14
417 Opportunism
2010-05-31
2010-05-31
416 Negative Advertising
2010-05-24
2010-05-24
415 Profiles in (Marketing) Courage
2010-05-03
2010-05-03
414 Where Power Resides
2010-04-26
2010-04-26
413 Privacy
2010-04-12
2010-04-12
412 Odballs: Singular Campaigns
2010-04-05
2010-04-05
411 Context
2010-03-22
2010-03-22
410 All Things Being Equal: Parity Products
2010-03-15
2010-03-15
409 Being There: Selling Experiences
2010-03-01
2010-03-01
408 Are People idiots?
2010-02-22
2010-02-22
407 Categories
2010-02-15
2010-02-15
406 Slogans
2010-02-08
2010-02-08
405 Persuasion Fail
2010-02-01
2010-02-01
404 Heroes & Villains
2010-01-23
2010-01-23
403 Pitchmen
2010-01-16
2010-01-16
402 Buzz
2010-01-09
2010-01-09
401 Marketing the Unpleasant
2010-01-05
2010-01-05
321 Ask Terry
2009-06-22
2009-06-22
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