68: Kym Dolcimascolo on Creating a Plan, Knowing Your Audience, and How Artists Can Change the World

Kym Dolcimascolo got a degree in photography and film making but didn't follow that path once she graduated from school. Instead she became a computer engineer and worked her way up the career ladder. After working for a while in the corporate world, she decided she had had enough. So, she set herself up to leave her corporate job and started a web design company. This career move allowed her to work with people who embraced creativity, and eventually led her into coaching for artists and creatives. In this episode Kym talks about creating plans, why you should know your audience, and how artists can change the world. Here are three things you can learn from Kym: You Need a Plan As artists, we tend to do things on a whim. We want to live a free-spirited life. We want the freedom to choose our own destinies. But this line of thinking often hurts us instead of helping us. We should be planning our way to success instead. Kym didn't walk away from her job immediately. She decided what steps needed to be taken and she took them. "It wasn't instant. It wasn't, you know, I walked out that day and that's the end of the story. I created a plan for myself. And the plan was, I'm going to start working on my business and I'm going to actually have my business be able to generate enough money that I can afford my cost of living. And then I literally went out and did that." Many artists believe in the starving artist mentality so they give up on their dreams. But what they really need is a plan of action. Kym believes a plan of action can help us overcome our negative mentality. "I think that part of it is that a lot of people... don't see that if they actually plan things out, and if they actually take actions that they need to take, that the starving artist thing is just whatever it is. It's something we've bought into. It's something that everybody's told us. It's something we've bought into. It's just kind of another BS that we fall for." Know Your Audience One of the mistakes that artists make when trying to selling their work is not knowing who they are selling to. Instead of figuring out who wants to buy their art, they try to sell it to everyone. Unfortunately, that strategy does not work. Kym believes it is vital for us, especially in the beginning, to focus on finding people who want our work. "There is a market that's dying for your particular work and if you don't focus on that market, at least in the beginning, then the frustration is really high, if nothing else. Obviously the frustration becomes very high and your bank account stays pretty low." That's why Kym believes we have two choices. We either need to find the people who want the art we are already creating or we need to create art for the audience we have. "If you really want to create that kind of art, then there is a particular person that wants that. Go find those people... It's one thing or the other. Either if you really want that kind of audience, then produce the art that that audience wants or if you really want to produce this kind of art and sell it, then go find that audience." If you an artist that wants to create for your own self expression, that is awesome, but if you want to sell your art, you need to learn the game. "There are tons of artists... [that] create for their own self-expression. They have no interest in selling their art at all... and that's fabulous, but for those artists who really do want to make a living off of it, then there is a game afoot." Artists Can Change the World One of the things that artists fail to realize is how much of an impact they can have on the world. While many artists start creating to satisfy their own creative needs, most don't realize how big of an impact they can make. Kym believes artists can make a difference once they are ready to move to the next level. "If you really had it inside of you to alter some of the things on this planet, that we could totally do it through art, and I think a lot of artists are up to that... They move beyond the 'I just create for me,' and they... actually admit 'No, I actually want to make a difference with my art.' Right? It's not just for me.... I think that that's kind of the next level." It all begins with thinking and knowing you can make a difference. "It's beyond I just create because I have to create. Now it's move to I can take what I create and make a statement, make a difference on the planet with it. But even those artists sometimes resist the conversation about making money off of it." In order to get to that level, you have to change your mindset. You have to be able to produce work when you want to, not when the Muse hits you. You have to call on the Muse yourself. "I think that's one of those things too, by the way, that I see that the artists that do actually build success and continue to build success for themselves is that they really know, that they can actually sit down, and they can create, and they can produce what they need to produce, whenever that is... and it's not waiting for the moon to be in a certain phase, and them to be in a certain space, and their environment to look in a certain way. It's like, okay, I can harness this and I can pull it forward, and I can put it to work right this second because I have everything it takes to do that." Read more shownotes for episode 68 with Kym Dolcimascolo