How to Justify a Big Price Increase

How often do you increase your prices? If you’re anything like the average female entrepreneur the answer is probably “never”, or “not for ages”. In fact, most women I know are totally undercharging in the first place, and that’s a recipe for burn-out and can even affect your positioning in the marketplace. Increasing your prices is something you need to do regularly as a business owner, and honestly it doesn’t need to be scary – so let’s look at how you can justify it to yourself and to your clients without feeling like bad.