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The Digital Entrepreneur

Business:Careers

Can Customer Insights Really Drive Innovation for Your Online Business?

2017-02-09

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If you think that innovation is derived from a deep understanding of your customer, think again. In Clayton Christiansen’s new book – Competing Against Luck – he tackles the long held belief that innovation comes from understanding the customer. But based on his research, that thinking is wrong! His theory is that real innovation comes... Listen to episode