073 - Cask Strength

It seems like today's whiskey drinker is set on cask strength and barrel proof expressions, but what is it exactly that draws them to the higher proof - and is a whiskey truly better for it? Today, we dive into the topic of cask strength whiskey, when they guys may do one for Pursuit United, and much more.

We hit on:

• Why do you think whiskey consumers are so focused on cask strength expressions?
• Do you think cask strength is the best expression of a whiskey?
• What do you think consumers miss in the decision to proof a whiskey?
• When will we see a cask strength expression of Pursuit United?

and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.