SXSW 2013, "Assorted Artists"

March 6, 2013 Berklee College of Music, the only college to host an official party at the SXSW Music and Media Conference—one of the music industry’s biggest events—presents its SXSW Party on Friday, March 15, 12:00 p.m. to 6:00 p.m., at Brush Square Park (East Tent), 409 East 5th Street (Neches and 5th), Austin, Texas. Berklee’s eighth SXSW party is the college’s first at an outdoor all-ages venue. Also for the first time, the lineup is curated by The Red Room at Cafe 939, Berklee’s all-ages nightclub that hosts national and local acts year-round. The party features up-and-coming Berklee, Berkleemusic, and Heavy Rotation Records (HRR) alumni and students performing rock, pop, electronic, Americana, and folk, including acclaimed singer-songwriter Melissa Ferrick, David Stewart Jr., Air Traffic Controller, Chloë Sunshine, Red Oblivion (HRR), Bear Language (HRR), Rebecca Loebe, the Lights Out, Holiday Mountain, and the Field Effect. In addition to performing with her band, Ferrick is cohosting the event with alumna Sarah Sharp. Berklee's SXSW Day Party is all-ages and open to SXSW badge holders. The public can email sxswrsvp@berklee.edu to attend free of charge. Free copies of student-run HRR's Dorm Sessions 8, featuring Red Oblivion and Bear Language, will be given away. Listen to full tracks at HeavyRotationRecords.bandcamp.com. Free oyster bar provided by Island Creek Oysters.