71: Cassia Cogger on Being Open to New Ideas, Avoiding Complacency, Being Consistent, and the Art of Simplification

Cassia Cogger has created art ever since she was young. In middle school she won a national contest for a laundry detergent brand. And unlike most artists, she began selling her art early in life. After college, Cassia abandoned her artistic pursuits and got a job as an editor at a trade magazine. It was during this time that Cassia realized she wanted to become a full-time artist. So she picked up a few odd jobs to support her painting business. Before her daughter was born, Cassia was featured in a magazine as a rising star in water color. But after her daughter's birth, she stopped painting as frequently. It wasn't until after her second child was born that Cassia got serious about art again. The same art magazine wanted to follow up with her to see what she had done in the past five years. This was the call to action she needed to get serious about art again. In this episode, Cassia talks about why we need to be open to new ideas, the importance of avoiding complacency and being consistent, and the art of simplification, among many other things. Here are three things you can learn from Cassia: We Should Always be Open to New Ideas One of the things that holds artists back from reaching their full potential is being too closed minded. Many artists only want to learn about one specific thing. They are not open to exploring new ideas. Cassia used to have these closed minded ideas about art, but after a while, she started believing art can be enhanced by everything around us. "Art is everywhere and can be anything, and to limit it to something like a painting or a sculpture, I was really missing out at that time seeing work. And when I do think when you do say 'I do this' or 'I do that', you're missing out as well." Many artists are afraid of exploring something new. We like the safety and comfort of the known. Cassia believes this mindset is holding us back. "That entire new world can be kinda scary, right? The unknown is scary. What we know is safe and it's easy and it's comfortable, but you're not growing or shifting or changing or learning." During our conversation, Cassia realized that she wasn't just an artist. She realized she was a learner and explorer. "Having this conversation right now, maybe even more than being an artist, I am a learner... I am the consummate student. I just love information and I love figuring things out, and I love coming to the next eureka phenomena until two minutes later when something else kind of hits me. There's nothing that excites me more and maybe the creative process or making artwork is what keeps me in that state of openness that allows me to keep receiving new information again and again and again." Avoid Complacency and Become More Consistent A lot of times, we try to do things the same way, even though they don't work. We repeat the same mistakes because it's easier than trying to forge a new path for ourselves. Cassia believes we should stop being satisfied with the status quo. Instead, we need to try something new. "I think a lot of people hit a wall and they aren't satisfied but... they think they need to go through it, right, instead figuring out that they can build something to go over it or carve a path go around it, or heck let's burrow a tunnel to go under it. There are a number of people who reach that point and I think it's very comfortable and it's fine and wow, that would be awesome." Another thing holding artists back is their failure to develop a routine behind their work. Instead of learning how to create work consistently, we try to work when we feel inspired. But routine is essential to becoming a better artist. It's the reason Cassia become a more creative and productive artist. "You reach this point where I have wanted to buck routine my entire life, and now I'm like so much more productive and creative and just a better person when I kinda have my systems and processes and routines and frameworks in place because I'm not wasting all this energy on trying to figure out the world around me." The Art of Simplification One of the things that plagues most people, especially artists, is our tendency complicate things unnecessarily. Often times we do so much planning and thinking that we over complicate things. But the best solution is often the simplest one. Cassia's art is the result of simplifying the things around her. "Art making for me is distilling my experience. It's removing the non-essential from the world around me through the process of making, and maybe that's expressed on the page, maybe I just experience it in the process, but it's about simplification." That is why she relies on routine and consistency. When we create routines, we are able to be more productive. We are able to maximize our time because we are no longer wasting our time on the unnecessary. "In a perfect world, I do find in my perfect world, that routine and consistency just leads to far greater... productivity because I'm not wasting my time on all the other stuff." Read more shownotes from episode 71 with Cassia Cogger