4 Telling your story: components to creating a compelling message

Telling your story and creating your message; these are important “big picture” parts of any advising business. But have you spent time intentionally crafting your story? Having a message that connects with people, that helps them understand what you do, why you do it, and why you’re good at it is crucial to building your business. Today on the show we’re talking to Jack Cramer, a consultant and founder of Cramer and Associates. Jack works with banks, broker-dealers, insurance companies and mutual fund companies to develop training to maximize efforts of advisors, brokers, sales managers, and more. For full show notes and links mentioned in this episode, visit http://bmogam.com/betterconversations.