Brent Adamson of the CEB is back :) You may remember my podcast with Brent from a few weeks ago where we looked at his research into the “Challenger Customer” and its implications for selling high-value products and services. You might also remember that we touched on the concept of “Commercial Insight”. It's perhaps the […]
The post [Podcast] Brent Adamson on Winning Business with Commercial Insight appeared first on Ian Brodie.
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