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FT Alphachat

News:News Commentary

How persuasion works in business, life and politics

2017-03-31

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Social-psychologist Robert Cialdini joins Cardiff Garcia to discuss the psychology of influence and the importance of what you do before attempting to persuade someone, which is the subject of his latest book "Pre-suasion". The two also cover the role of persuasion in politics, specifically the way it has been used by Donald Trump and Barack Obama.