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Bregman Leadership Podcast

Bregman Leadership Podcast

Business:Management & Marketing

Episode 68: Brent Adamson – The Challenger Sale

Episode 68: Brent Adamson – The Challenger Sale

2017-04-03
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What kind of salesperson is most likely to be a star performer in your company? On today’s episode, I speak to Brent Adamson, author of The Challenger Sale. Brent Adamson and his co-author Matthew Dixon discovered that sales representatives exhibit five distinct behavior profiles. Of the five, one behavior profile outsells the rest: the Challenger. […]
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