The Most Important Metric You’re Not Tracking in Car Sales | Industry Spotlight

Welcome to Industry Spotlight—a focused series hosted by Sam D’Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today’s automotive market. Today, Sam sits down with David Steinberg, CEO and Founder of Foureyes.

This episode of the Car Dealership Guy Podcast is brought to you by Foureyes:

Foureyes - No one buys a car because AI bombards them about test drives. They buy when they find the right match on your lot. That's why Foureyes built inventory-based text messaging -- to match your buyers to your vehicles. It sends updates about price changes, new arrivals, and suggested alternatives for vehicles your prospects want. Foureyes' AI even answers those nitty-gritty questions about trim levels, engine specs, heated seats, and more. Try it for free or Book time with us at NADA (booth #3563)! https://calendly.com/foureyesevents/nada-2025?month=2025-01

Try Foureyes free for 30 days: https://lps.foureyes.io/pe-texting-demo?utm_source=cdg&utm_medium=podcast&utm_campaign=cdg_podcast_25q1

Arizona dealer data laws discussed in the episode: https://lps.foureyes.io/data-rights-resources?utm_source=cdg&utm_medium=podcast&utm_campaign=cdg_podcast_25q1

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Topics:

00:00: Intro

00:05 – Who is David Steinberg, and what is Foureyes?

00:36 – What are the biggest challenges in automotive sales reporting?

01:36 – Why are the sales process and AI so important in the automotive industry?

03:48 – What is match rate, and how does it impact sales performance?

06:03 – How can AI improve sales outcomes for dealerships?

08:45 – In what ways does AI streamline dealership operations?

10:20 – How does AI enhance customer engagement in automotive sales?

12:05 – What are the biggest challenges in improving sales conversions?

22:24 – How do data ownership and privacy issues affect the automotive industry?

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