The Mojo Radio Show - EP 4 - Steve 'n' Seagulls

Steve 'n' Seagulls are a YouTube sensation with over 7 million views, playing their own version of bluegrass country pop rock. Recorded as they came off stage from their Helsinki show in Finland, we talk to the band about their success and where to next for the "Finnish Hillbillies". Stay tuned at the end of the show for a moving tribute by Robbo to one of his songwriting creative heroes - it's sensational! In this episode, we cover: What part serendipity plays in building your brand The journey of a Finnish band whose origins started in traditional country How success can come from social media Creative collaboration in the idea generation process Breaking the mould of music labelling The place of 'why not?' in creativity A moving tribute to one of Robbo's creative rock song writing heroes, Malcolm Young from ACDC