TWM 002: The Power of Translation, Localization and Transcreation w/ Renato Beninatto

Renato Beninatto is a native Brazilian who speaks five languages and has lived in seven countries around the world. He has over 25 years of experience in the translation and localization industry. Renato has served on the executive teams for some of the most prominent companies in the language industry. In 2001, he co-founded Common Sense Advisory, the first market research company focusing on the language-services space. Renato is a frequent speaker on globalization and localization issues at industry events and at universities around the world. He is also the author of two books on global business, including "Innovate Globally: Making the Case for Global Growth”. Currently, he is VP of Business Development and Marketing Communications at Moravia, a leading translation and localization company, which is headquartered in the Czech Republic and has offices around the world. Links: Moravia website Moravia Blog Moravia’s Globally Speaking podcast Renato on Twitter