Andy Sernovitz, socialmedia.org Health is one of social media's earliest voices. From "Damn, I wish I'd Thought of That!" to socialmedia.org, Andy has been at the forefront of online and social media innovation. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies. GasPedal runs SocialMedia.org and SocialMedia.org Health, and is creating communities for people leading sustainability, wellness, and other mission-driven initiatives. Listen to our conversation or drop in at the time stamps below. 00:00 Introduction 00:52 Solution to Pollution 02:45 Doctors are scientists 03:10 Meet Andy Sernovitz, community builder 04:25 Gaspedal.com 04:45 SocialMedia.org Health 05:10 Membership for senior hospital social media only 05:50 "Circle of Trust" for Hospital social media marketers 06:30 What are Hospitals concerned about? 07:35 Actions you can take 08:50 Community building among peers 09:41 Sharing about internal issues 11:08 Managing multiple social media presences 12:48 Is there any master tool to update all online sites? 14:28 Discussing emergency response 16:36 Who is in the community? 17:45 Diversity of backgrounds in the community 19:19 How many hospitals in the community? 19:45 How many people can join socialmedia.org Health? 20:15 Peer Backup network 20:40 Formerly known as The Blog Council 21:25 What other verticals need a community? 21:31 Do you hire a subject matter expert to moderate? 22:18 Jeff Casale - Community Leader for Healthcare 22:59 Community wrangler 23:43 We love to tell our member stories 24:24 "Damn, I wish I'd thought of that!" 24:56 Didn't drink the cool-aid? 25:55 Are there discussion of tactics 27:09 Talking about marketing getting to the C-suite table? 27:39 Reviews, ratings, and word-of-mouth 29:52 HCAPS and Consumer reviews 31:22 Who should respond to a review - Physician or Admin? 32:32 Jay Baer "Hug Your Haters" 34:15 Mayo Clinic Social Media Summit 35:52 Social media to express joy and pain 37:25 Social Media Tip: Watch out for Political statements 37:57 Social Content Solutions and other Services for healthcare
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