The Art of Technology Marketing

In this episode of Get Social Health my guest, Kathy Holoman and I discuss the art of technology marketing.  Kathy is an exceptional storyteller who connects real-life business challenges with breakthrough technology solutions for Citrix Solutions for Healthcare. She started her career as a painter but transitioned to tech where she found her right brain perspective very helpful in translating left-brain concepts. Listen to our conversation or drop in at the time stamps below. 00:00 Introduction00:40 Meet Kathy Holoman, Citrix Solutions for Healthcare01:38 From painter to technology company02:40 Citrix location03:15 Citrix Solutions for Healthcare04:03 Security of data05:32 Evangelists & the team07:33 Deep skill set in marketing08:15 Where does Citrix come into the sales process?10:26 What do you do at Citrix?11:51 What is Everyone Social? 13:38 Do you have the freedom to publish without editing?14:52 Is Citrix using Video for promotion?15:35 Attending trade shows?17:00 Who is your target customer?17:46 CEO & C-Suite - Can you reach them via social media?19:45 Translation of Tech to Social Media21:24 Complicated messaging for a long-term sale21:24 How does the social media team plan content?24:18 Thought leadership24:36 How hard is it to present a technology that's not visible?26:20 Is healthcare tech harder to communicate than other verticals?28:31 Using social media to open a door29:04 Art to relax - Home renovation and photography30:35 Race cars and technology31:48 Providing authentic content33:43 Social Media Tip: Carol Bush - Advice to Nurses who want to blog Find Kathy Holoman: LinkedIn Twitter