Physician and Content Producer

Being early to social media and blogging has an advantage when you are a physician and a content producer. Orthopedic surgeon Dr. Howard Luks began writing his blog to answer questions from his patients. After a number of years of producing content that addressed real patient concerns he now sees over 4 million visitors to his website annually. Dr. Luks is a social media early adopter and has tried most social media platforms some of which he has dropped after not getting the results he wanted. Aside from continuing his active blogging, Dr. Luks is now live-streaming messages to his audience via Periscope. Listen in to my conversation with social media pioneer Dr. Howard Luks or drop in at the time stamps below. 00:00 Introduction00:51 Meet Dr. Howard Luks, Orthopedic Surgeon01:34 Evolution of Social Media03:57 Medical Journals04:50 Is it a problem that social media is slow in adoption?05:26 Pioneers have led the way06:34 Physicians as content providers08:00 Communicating patient education - "one man show"09:36 Online presence is your reputation10:42 Reviews on ZocDoc11:49 What do your colleagues think of social media?12:20 What drew you to social media14:32 Have you thought about writing a book?15:27 Use of video17:00 Live or recorded video?18:28 Tracking questions and comments19:14 Age of patients and social savvy21:30 Involved in Startup community23:40 mHealth & Digital Health28:41 Is that a future you're excited about?29:49 #TweetChats #HIT31:10 When are you live in Twitter?31:48 Is it harder to have conversations in Twitter?34:30 Social Media Tip: Dr. Bryan Vartabedian "Find a Social Media Mentor" Howard Lucks Social Media Profiles: Twitter LinkedIn Facebook Blog YouTube