Episode 46: How to Structure Your Social Media Management, with Jen McClure

Jen McClure is one of the original authorities on digital and social media. More than a decade ago, she anticipated the significant impact that these technologies would have on business, media, culture and society. This led her to cofound the Society for New Communications Research in 2005, a think tank focused on these technologies, which merged with The Conference Board in 2016. She now serves as a Program Director and Advisory Board Chair for The Conference Board. Jen is CEO of JEM Consulting & Advisory Services, a Silicon Valley-based consultancy dedicated to helping organizations gain competitive advantage through the use of digital and social media. Services include: digital transformation, strategy development, digital and social media audits and maturity assessments, digital due diligence for M&A, social selling and employee advocacy program development. Prior to founding JEM, she was VP of Digital & Social Media at Thomson Reuters, where she founded the company's Digital Center of Excellence and oversaw digital strategy, enablement and governance for web, mobile, social media, online communities, and search. She is on the Board of Directors of the Observer Publishing Company and Justice Gap. She is an advisor to two start-ups, Opera Event Company and PaperQuilt. She also served on the Customer Advisory Boards of Adobe and Nexgate/Proofpoint, the Social Media Advisory Council of the UN's Population Fund in 2011 and was an Advisory Board member of the Future Arts & Media Node of the Millennium Project from 2009-2010. Jen received her Bachelor’s degree from Sarah Lawrence College and her Master’s degree from Stanford University.   “Understand the expansiveness of the power of social media. Social is not just a communications tool.” - Jen McClure  What you’ll learn about in this episode: How to organize teams around content, digital delivery, and marketing Why social media can serve a lot of different functions inside your organization Why it’s so crucial to align your metrics with your goals Why we’re really still in the infancy of social media and what changes are coming Why it’s more efficient to bring organic social in-house than to use an agency (and why an agency is helpful for paid social) Why social media management is about matrix management and not hierarchical Skillsets to hire for Why social media is the most powerful tool since email and the telephone and why its insights are even better Ways to contact Jen: Email: jen.mcclure@jem.consulting Twitter: @jenmcclure_JEM LinkedIn: www.linkedin.com/in/jenmcclure Website: www.jem.consulting