Episode 22: How to Market to Millennials, with Scott Steinberg

Recently named Master of Innovation by Chase Bank and Fortune magazine, bestselling leadership and innovation speaker Scott Steinberg is one of the world’s most celebrated business speakers, futurists, and strategic innovation consultants, as seen in 600+ outlets from CNN to TIME and The Wall St. Journal. The author of Millennial Marketing: Bridging the Generation Gap and Make Change Work for You: 10 Ways to Future-Proof Yourself, Fearlessly Innovate and Succeed Despite Uncertainty, the Fortune 500 calls him a “defining figure in business and technology” and “top trendsetter to follow.” As the CEO of management consulting and market research firm FutureProof Strategies, he helps clients of all sizes better understand emerging innovations and trends, and cultivate competitive advantage on the back of them. An award-winning provider of keynote speeches, workshops and seminars for Fortune 500 businesses, non-profits, associations and educational institutes, he’s partnered with many leading organizations to deliver game-changing leadership, education, and change management programs. What you’ll learn about in this episode: Mistakes people make working with and marketing to Millennials How to hone in the Millennial tribe that you want to target How to conduct A/B testing with targeting batches of Millennials Why you need to have alternate ideas ready for when messages don’t resonate Why your message needs to work across devices – and be tailored for different platforms How Gen Z is different from Millennials and what that means for the future Why you need “experts” (these aren’t usually the people who have been in marketing the longest) How to stay on top of every place your audience lives Using your brain to cleverly spread your resources to the max Why Millennials connect with stories Why to connect with Millennials, you have to actually talk to Millennials (yes, this actually happens) Ways to contact Scott: Website: akeynotespeaker.com Book: makechangeworkforyou.com