Episode 19: How to Host a Podcast That Will Grow Your Business, with Jessica Rhodes

Jessica Rhodes is the founder and CEO of InterviewConnections.com, the premier Guest Booking agency for podcasters and guest experts, and she is the acclaimed author of RockThePodcast From Both Sides of the Mic! Jessica is also the host of Interview Connections TV, where each week she helps her viewers rock the podcast from both sides of the mic. She hosts/co-hosts three podcasts: Rhodes to Success, The Podcast Producers and The Parenting Rhodes. The Podcast Producers was selected by Apple as a How to Podcast show in iTunes and has also been included in the syllabus for a course about podcasting and audio journalism at Western University in Ontario, Canada. Jessica is has been a speaker at Podcast Movement, Podfest.us and Dream Business Academy. She lives in Rhode Island with her husband and two kids. What you’ll learn about in this episode: Why you should start a podcast The steps you need to take to get a podcast started Why anyone in your company can be your podcast’s host — even an intern — if they have the right voice for it The equipment and software you need to host a podcast (and what you really don’t) Why downloads aren’t the best barometer of success Why you should interview your current clients (and where to find other guests) What makes the content of a podcast great Why marketing is the key to growing your audience Why you don’t have to make your podcast your entire business to achieve success Jessica’s three podcasts How Jessica helps her clients get booked on podcasts Ways to contact Jessica: Website: InterviewConnections.com Website: www.jessicarhodes.biz Webinars: www.jessicarhodes.biz/webinar Resources: LinkedIn article by Jessica: www.linkedin.com/pulse/how-market-your-podcast-grow-audience-jessica-rhodes Podcast: Rhodes to Success Podcast: The Podcast Producers Podcast: The Parenting Rhodes