Episode 9: Communicate Your Value, with Greg Chiemingo

Greg Chiemingo is the Senior Director of Communications at Evernote. A senior communications professional with more than 20 years of experience planning and executing dozens of product and service launches, Greg has worked both in-house and on agency teams for leading global brands and companies. He is a C-level counselor and team leader who blends strategic and creative efforts to deliver innovative and cost-effective results. He has had multiple engagements as spokesperson with hundreds of on and off air interviews and presentations in the US, Europe and Asia. His clients and employers have included Microsoft Surface, Microsoft Windows, RealNetworks, Sega, Edelman, WE and more. And he likes horse racing. What you’ll learn about in this episode: Greg’s recent career move to Evernote Reaching audiences with the right number of messages Identifying your customers and communicating your value to them so they can hear and act on them How Evernote stands out in the crowded productivity app environment Engaging with customers who leave and so you can get them to come back Making inferences on intent based on where customers come from online Why you need to be comfortable making decisions when you don’t know what the outcome will be Taking enough time to figure out if something is working – don’t axe too fast Why you will miss most people with your messages and what to do about it Working with multiple channels to reach people Ways to contact Greg: Website: www.evernote.com LinkedIn: www.linkedin.com/in/gchiemingo Twitter: @gchiemingo