One of the key ways to keep your competency on track is to be a
lifetime learner. We consider others to be competent when we see
them continually learning and advancing their training and
education. I can remember going to buy computer products and
discovering that I knew more about the product than the sales reps
did (and I didn’t know much). In an attempt to cover up their lack
of knowledge, these ill-informed salespeople tried to bluff their
way through my questions. If they had kept themselves educated
about the product, the field, and the industry, then they would not
have lost my trust in them as competent professionals—and they
would not have lost a customer. Learn to become the best in your
field. Demonstrate you know your area of expertise. You should know
more about your subject than 99 percent of the population.
The following are some
specific ways you can gain and strengthen your competence, both
actual and perceived:
Degree(s)
Professional standing
Affiliations with respected organizations
Publications
Referrals
Endorsements
Reputation
External surroundings
Definite opinions
Testimonials
Passion
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