Episode 69 - Grab Attention With Persuasive Writing

Are you tired of faking that you like your boss when you really don't?  Michigan State University has good news.  Apparently, you don't need to fake it anymore!  Their study shows that your productivity and your bosses satsifaction with your work performance goes UP when you both can admit that you're just co-workers and not necessarily best buddies. After discussing the weekly article.  Kurt and Steve launch into the important topic of persuasive writing.  In order to persuade, you need people to talk to.  You need leads.  It's persuasive writing that does this.  Oftentimes, writing persuasively involves the use of pictures.  Yeah, this sounds like a bit of a contradiction.  But when we ssee words, how we feel about them is usually influnced by the pictures that accompany them.  Use pictures that involve attractive people, things, and places.  You can use bright colors as well as images that make others curious, happy, or even angry.  This makes them pay attention to what you write. Check out the rest of the episode for more information on how to structure your persuasive copy for optimal results. And finally, www.universityofpersuasion.com is half off for the rest of the year!  Wheverver you are in your persuasion journey, there's something on universityofpersuasion.com for you!