#30: What You Can Learn From Disneyland

In this weeks episode of the 'Renegade Recruiter' Podcast we talk about growing your recruitment or search firm buisness by applying some strategies used by Disney. Do you want to increase leads and improve your personal earnings? Of course you do! Today we will cover 4 lessons used and proved to work right now by Disneyland. For show notes, podcast updates and additional resources head over to: http://therenegaderecruiter.com/   [3:14] There aren’t many places in the world that can boast a bigger average spend per person than vegas… but disney can! [4:27] If Disney can set a minimum criteria for you to ride in their teacups why don’t you set a minimum criteria for your clients too? [5:15] You do not have to work with everyone. [5:24] You should have a minimum criteria that your potential clients must meet before you even consider them as fit for your business. [5:50] Your business. Your rules. [6:08] The industry norm for contingency recruiters filling roles is 30%. [6:20] What that does mean is that 60% of the time you are working you will never ever get payed for it. [7:00] Whats your minimum criteria? [7:21] If your not turning clients away, if you’ve got no standards then your bound to have some bad clients. [7:54] Lesson number one, have some criteria and decide who you will work with and also who you won’t work with. [11:37] Just go and test it! [14:50] If you haven’t got a cue of people waiting to talk to you thats costing you millions in lost revenue. [15:10] Market aggressively. Position yourself as a leader. [17:06] Most recruitment and search firm owners spend most of there time and energy hunting and searching for new buisness and looking for new clients. [17:28] It is 100 times easier to get someone who’s already spent money with you to spend more. [18:55] You should have a VIP or a premium offering in your buisness. [20:31] Every time that you have a buisness development meeting with a potential client ask them for the buisness.   Books - Terry Edwards - The Persuasion, Influencing and Sales Recipe For Recruitment and Search Firm Owners: The Quick and Dirty Secrets For Increasing The Sales In Your Recruitment Business