#29: Lessons From The Small Business Ass Kicker

In this episode of the 'Renegade Recruiter Unleashed' I interview Vicky Fraser aka 'The Small Business Ass Kicker' ... We talk about the results Vicky has achieved in her business, how she did it and some of the obstacles she had to overcome along the way.. If you've ever wished there was a manual for the kind of stuff that really happens when you first start a business... You know, the frenzied work on everything that comes your way, the dry-mouthed panic during the fallow times, the crushing despair as you realise running a business never ever stops then you'll love this interview... For show notes, podcast updates and additional resources go to: http://therenegaderecruiter.com/     [3:46] You can’t fire me because i quit! [7:45] Most people are pretty good communicators face to face, especially when they are talking about something that they know really well. [7:57] Communicating with their clients is simply communicating with another human being and thats all it is. People do business with people and not with businesses. [8:30] Just write the way you talk! [8:59] Get somebody to ask you about how you can help them solve their problems and just record the conversation. [14:45] All of that stuff is scary and it makes you push yourself out of your comfort zone and if you don’t push yourself out of your comfort zone you’re never gunna achieve what you could and you’re never gunna risk failure and you’re never gunna risk rejection and you don’t learn anything from constant success. You learn from your little failures. [15:00] The only real failure is if you give up. [15:42] If you always do stuff that you know you’re gunna get right you’re never gunna learn anything and if you make mistakes and learn where you’ve gone wrong (if you feel safe to do that and feel ok to do that) then you can push yourself and safe in the knowledge if you do make a mistake thats ok, It doesn’t mean that your stupid or a failure or anything else. It means that you’re learning something. [16:11] We think that people are paying more attention to us than they actually are a lot of the time. [16:57] “Never compare your insides to someone else's outsides.” - Rob Lowe [18:03] Other peoples opinions of you in none of your damn business! [18:34] What you see is not necessarily the way things are. [24:01] You might be in a different industry but people are people are people and everybody has a problem that needs solving and if your product or service doesn’t serve a problem for somebody then you shouldn’t be selling it. [25:02] Its not the buisness its the people. [28:29] I don’t abandon a company because they’ve make a mistake, i abandon a company because they don’t deal with the mistake well. [28:40] There’s very few mistakes that you can make that are completely irredeemable. [29:24] Its okay to sometimes not do what you would like to because you learn from it and move on. [29:47] Nobody cares about you and your buisness except you and your mum! [30:27] Everybody has an interesting story to tell but it doesn’t come out from most business owners because they’re afraid of standing out. [31:48] You don’t have to be over the top crazy because sometimes it can seem a little but forced, don’t try and be like somebody else but if you’re just you…You know, really you and really honest about who you are and what you’re doing and the people that you’re trying to help you’re gunna stand out automatically and in a quieter way than the kinda bells and whistles and Donald Trump. [34:34] Getting there attention first of all. Creating some interest/ Desire and the final thing is action. So your telling the reader exactly what you want them to do. [35:41] If you want somebody to do something you’ve gotta assume people want too be lead around and they wan too be told what to do, so you have to tell them in no uncertain terms. What to do, whats gunna happen when they do it, whats gunna happen if they don’t do it and then tell them what to do again. [36:58] If you’re getting results and people that you’re working with are getting results and you’re helping them then thats good, thats enough. You are enough. [37:56] We’re prone to focus on the negative in our lives, everybody is because it’s kinda an evolutionary survival trait. [39:04] As soon as you have a thought pop into your head that is kinda doing yourself doubt take it out and have a look at it and say is this really true or is my brain distorting it and 9 times out of 10 its not true at all. [40:26] Our brains are amazing and there also really stupid. [42:18] Everybody starts from somewhere or nowhere. [43:48] Nothing has any meaning but the meaning you give it. [47:39] When you run your own business you’ve got no accountability unless you go and find some. [52:51] Stop looking around at what everyone else is doing and concentrate on what you’re doing.   Books - John Caples - Tested Advertising Methods Claude C. Hopkins - Scientific Advertising Robert Cialdini - Influence: Science and Practice Charles Duhigg - The Power of Habit Websites - http://www.businessforsuperheroes.com