K Melissa Kennedy - 48 Innovate

Innovation to drive results - in 48 hours Joining me on the Get Social Health podcast is my friend and colleague, K. Melissa Kennedy. Melissa and I worked together on the Triangle Interactive Marketing Association and Startup Weekend.  We have a lively and educational conversation about bringing an innovation mindset and experience to healthcare through 48 Innovate. K. Melissa Kennedy parlayed many years of experience working for and building successful companies into a unique process for harnessing hidden assets inside organizations and turning them into big-idea-generating, $1-billion-revenue-producing resources. (Spoiler alert: It’s the people.) She’s an internationally acclaimed expert, happy to share the not-so-secret actions that have led to impressive outcomes for Fortune 100 corporations, start-up companies, and entrepreneurs. Melissa’s first book The Innovation Revolution: Discover the Genius Hiding in Plain Sight published in March 2017. It’s the essential guide for 21st-century leaders to deliver rapid results within the enterprise through INTRApreneurship – entrepreneurship on the inside. Listen to our conversation or drop in at the time stamps below: 01:00  Introduction 01:38  Tell me about yourself 01:58  Why write a book? 02:30  Journey to now 04:09  Startup philosophy for a multinational 05:23  What departments had you worked with? 06:21  How is this not just another 48 hours? 08:52  Tracking early programs 09:23  C-Suite or sour? 11:23  Breaking down peer barriers 14:07  Cultivating creativity 16:37  How many projects? 19:09  Skin in the game 21:55  Judges 23:01  Let's talk about healthcare 24:06  Risk required 26:16  Leading in change 28:16  CIO's in all seriousness 30:47  Exercise your innovation 32:38  Frequency of innovation indoctrination 34:47  Blueprint to innovate 37:44  Oh right, your book! 38:41  End 39:24  Wendy Sue Swanson SMT 40:34  Closing   Contact K. Melissa Kennedy Company Name: 48 Innovate Phone Number: 919-348-2207 Email Address: mail@48innovate.com Twitter LinkedIn Company Website Book Website