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The Wire by Firewire Surfboards

The Wire by Firewire Surfboards

Education

The Wire ep. #10 - John Moore is Kelly Slater's Creative Partner at Outerknown

The Wire ep. #10 - John Moore is Kelly Slater's Creative Partner at Outerknown

2017-05-16
Download Right click and do "save link as"
John Moore’s magic fits into a single sentence: Without John, the world’s most authentic surf brand wouldn’t exist today, and neither would the world’s least authentic surf brand. John went to Art School as a surfer from California in the 90’s. His intention was to study painting and printmaking. Designing clothing never crossed his mind. But John was so talented that Abercrombie and Fitch wanted him. He was recruited heavily. The pitches came and he ignored them. And then one day he allowed the opportunity take him and he proceeded to create the look and feel of Hollister Surf Co. It was years later in 2011 that he resurrected M. Nii. These are the initials of a 1940’s tailor from Waianae Hawaii who made the world’s first surf specific shorts for surfers. Think about that – a tiny tailor; M. Nii was the first mover in what has now become the defacto poolside fashion for kids in Montana and adults in France – board shorts. See, John’s craft is creating things out of thin air and also employing a keen eye for the interesting. His superpower is taking whatever crazy idea you have and actually creating the thing. Because of this, he’s uncommonly impactful in the act of designing board shorts and living spaces and human experiences. Visual landscapes even. He can discuss the jacket and the pants. And the way their fabric print compliment the skin tone of a model as she stands in front of a camera. And he’ll actually know what he is talking about. This is why surf brands like Quiksilver have consulted him for input and opinions on the design of swimwear and clothing and the creation of entire brands. It’s how he and Kelly Slater became friends and collaborators. Today, John is the Creative Director at Outerknown. The brand he and Kelly created to represent travel, sustainability, and style. And this episode will keep your ear close to the speaker for more than an hour. Because John’s story is an example of the incredible control someone can have over the way they live their life and the things they spend their time doing. 
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More Episodes

ep. #73 - Kelly Slater talks Great White Sharks and The Great White Twin
2023-11-18
ep. # 72 - Kevin Schulz raids Kelly's shed and shares his worst injuries, best boards and why he rides the Mashup as a 2 + 1.
2022-10-06
ep. #71 - Tomo buys land in Scotland and rips Surf Ranch on a REVO
2022-10-03
ep. # 70 - Duct Tape Invitational Champion Taylor Jensen
2022-09-06
ep. # 69 - REVO discussion at Nixon HQ, with Nixon VP of Sales Charlie Ninegar
2022-07-02
ep. # 68 - C.J. Nelson talks Parallax, Apex and Outlier + Surfing like No One is Watching
2021-11-12
ep. # 67 - From the Quiksilver Crossing to 'Women on Waves': Jim Kempton has built a career of dream jobs in surfing.
2021-07-06
ep. # 66 - International Surfing Day with Surfrider CEO Chad Nelsen
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ep. # 65 - Hayden Everett Partnered with Surf Filmmaker Ben Weiland on his new Single 'Still'
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ep. #64 - Sunday with Rob Machado; the Anti-Swell Chaser
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ep. #63 - Akila Aipa Returns from Mexico with Jackson Bunch and The Flat Earth
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ep. #62 - How To Save a Surf Spot with Nik Strong-Cvetich; Executive Director of Save The Waves Coalition.
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ep. #61 - "No Brains, No Headaches". Finn McGill shares his Life Philosophy.
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ep.#60 - On the North Shore with Brodi Sale, talking Jackson, Shane, Surfboard Design and More.
2021-02-19
ep. #59 - Kevin Schulz Wants To Give You His Surfboard ( + the intricacies of good aerial surfing and a breakdown of his favorite shapes.)
2020-11-23
ep. #58 - Timmy Reyes Returns from Injury on the Dominator II
2020-11-17
ep. #57 - Building Boards like Lego Blocks; Sandwich Construction with Dan Mann and the Dominator II
2020-11-03
ep. #56 - Sunrise with Rob Machado, talking music, GLAZER, and Magic Potions (feat. Rip Zinger)
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ep. #55 - ' Twice Baked ' Deep Talk with Dan Mann and Mark Pesce: Sizing, concave, fin placements and more.
2020-05-04
ep. #54 - Tristan Sullaway is a San Diego City Lifeguard who wants you to #StayHomeShredLater
2020-04-05
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