#067: Want To Be Fascinating? Know Your Own Brand with Sally Hogshead | Leadership

In this episode, we're going to talk about how you can capture an audience and influence behavior by becoming more of your true self with our guest, Sally Hogshead. She is an award-winning branding expert, a hall of fame speaker and author. She is the world’s authority on the science of fascination, based on her research of over 300,000 people. Her company developed the first methodology to actually measure your personal brand, called 'Your Fascination Advantage.' Her best selling books include 'How The World Sees You' and 'Fascinate: How To Make Your Brand Impossible To Resist.' The post #067: Want To Be Fascinating? Know Your Own Brand with Sally Hogshead | Leadership appeared first on The LEADx Show with Kevin Kruse.