#123: Irv Benitez

This week on A Waste of Time with ItsTheReal we welcome Queens native and founder of the Brunch Bounce party series / The Greatest Day Ever, Irv Benitez! Irv details his early days wanting to be a part of the music industry, meeting Just Blaze while working at Foot Locker, interning at Roc-a-fella Records twice, and just-about giving up on college when his father unexpectedly passed away. Irv discusses diving into a career in corporate communications, riding Segways and interviewing girls for Victoria's Secret on college campuses across the country, and eventually finding his way back to New York City to work in marketing. We talk about the genesis of Brunch Bounce and how it went from a Uptown birthday party to thousands of ticket-buyers and a crowd-surfing Joe Budden to considering the USS Intrepid and Yankee Stadium as spaces for their parties to being five years in and throwing events around the world, including the biggest Greatest Day Ever yet, July 15 + 16 in The Bronx!