Episode 61: A/B Test and Move, with Mike Porcaro

Building and growing businesses, from category creation to global expansion, is a passion of Mike Porcaro’s and it's a through-line in his career. He believes that there are few things more satisfying than the sense of accomplishment a team feels when they've achieved what may have seemed impossible just a few months prior.   “A great idea wasn’t great only one time.” - Mike Porcaro What you’ll learn about in this episode: Boomi: the world’s leading integration platform (the software that connects all your disparate systems) How Mike took Boomi from credibility to credibility & awareness Why he quickly hired experts in different fields to help Boomi grow Ensuring ROI from your agency and why you must expect partner level work Speaking to all consumers as humans How to expand internationally by keeping your message hyperlocal with an appropriate amount of centralized consistency Measuring how many people are talking about a business and making sure they’re talking about what you want them to talk about Getting clear on what success looks like A/B testing to figure out where to spend your marketing dollars