SHOW NOTES & LINKS -New and improved podcast format for 2017 - We are focused! -Why you need to ditch "tips and tricks marketing" in 2017 -The SMART Marketing Manifesto: Sustainable – Choose marketing practices that will stand the test of time – Make sure you spend time and money formulating marketing that is based on principles and fly by night get rich quick schemes. Manageable How to spend less time marketing and more time writing. Audience-Specific—The difference maker in 2017. Learn audience targeting, specific launch strategies, and online content aimed at your audience’s needs. Relevant - Not hip or trendy but useful and valuable to the audience. As Jay Baer would say it’s about help, not hype. Tactics Last—Strategy First - Tips and tricks only help you figure one thing out at a time. Start with goals and strategies and your tactics will be obvious and ongoing. -Jan. 10 at 12 PM Mountain Chris joins Frances Caballo to talk about how to sell more books with less social media. Register here: https://attendee.gotowebinar.com/register/8569121215329127427 -Join the SMART Marketing for Authors closed Facebook group today: https://www.facebook.com/groups/smartsocialmediaforauthors/ Don't forget to go to the podcast episode page at cksyme.com/episode28 and answer the question of the week: What is your biggest marketing challenge for 2017?
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